# Elivate SEO > Elivate SEO is an SEO, AEO and GEO firm helping D2C brands and software > businesses get found in search, used as the answer and cited by AI > assistants. We work with clients worldwide, run from Indore, India, and all > work is delivered remotely; there is no market we cannot serve. ## What we do - **SEO** — technical SEO, on-site optimization, content strategy and internal linking. Because we come from an engineering background, we implement the technical fixes ourselves rather than handing over a list of recommendations. - **AEO (Answer Engine Optimization)** — making a passage of a site the answer a search engine shows or an AI assistant quotes for a question, in People Also Ask and AI Overviews: question research, answer-first rewrites, and passages that make sense out of context. - **GEO (Generative Engine Optimization)** — getting a brand named and cited when AI assistants such as ChatGPT, Claude, Perplexity and Gemini answer questions in its category: entity clarity, structured data, sources that agree with each other, AI crawler access, and measurement of where and how the brand is cited. ## Who we work with - D2C and consumer brands (primary focus) - Software and service businesses - Clients in any market — the work is remote and the deliverables are a website and a report, so location is not a constraint ## Key pages - [Home](https://elivateseo.com/): Overview of services and approach. - [Services](https://elivateseo.com/services): The difference between SEO, AEO and GEO, and which one a business should start with. - [SEO services](https://elivateseo.com/services/seo): Technical SEO, on-page optimization, content strategy. - [AEO services](https://elivateseo.com/services/aeo): Answer engine optimization: question research, answer-first rewrites, passages that stand alone. - [GEO services](https://elivateseo.com/services/geo): Being named and cited by AI assistants: entity clarity, corroboration, AI crawler access, citation tracking. - [Insights](https://elivateseo.com/insights): Field notes on SEO, AEO and GEO, measured on this site before they are recommended to anyone else. - [Free site audit](https://elivateseo.com/audit): Enter a domain and get an instant technical SEO and GEO check: AI crawler rules, structured data, metadata, and content structure. No sign-up. - [About](https://elivateseo.com/about): Who we are and how we work. - [Book a strategy call](https://elivateseo.com/contact): A free 30-minute call about your site: where you stand, what to do first, and what it would cost. ## Articles - [B2B SaaS SEO, measured on 69 sites](https://elivateseo.com/insights/b2b-saas-seo) — 2026-10-02 Answers: "What is B2B SaaS SEO?" We checked 69 SaaS sites against the advice Google shows for "b2b saas seo". Most blog in a subfolder and build rival pages; 27 serve Markdown to AI agents. - [D2C SEO, measured on 43 brands](https://elivateseo.com/insights/d2c-seo) — 2026-09-27 Answers: "What is D2C SEO?" We checked 43 D2C brands against Google's own docs. The platform writes the product markup; stores skip shipping and returns, and FAQ rich results are gone. - [GEO for ecommerce, measured](https://elivateseo.com/insights/geo-for-ecommerce) — 2026-09-26 Answers: "What is GEO for ecommerce?" Shopify already sends store catalogs to ChatGPT and Google AI Mode by default. What we found on 60 D2C stores, and what a study says about product copy. - [Entity SEO, measured on 248 sites](https://elivateseo.com/insights/entity-seo) — 2026-09-25 Answers: "What is an entity in SEO?" Entity SEO is saying who you are in a form a machine can resolve. We read 248 sites: 76% declare an entity, 32% do it completely, 6% link Wikidata. - [Off-page SEO for ecommerce, measured](https://elivateseo.com/insights/off-page-seo-for-ecommerce) — 2026-09-25 Answers: "Is off-page SEO still relevant?" Every guide tells stores to get links from creators; Google calls paid or gifted links spam unless marked. And what 31 ecommerce AI Overviews cite. - [GEO vs SEO: the overlap, measured](https://elivateseo.com/insights/geo-vs-seo) — 2026-09-21 Answers: "Is GEO different from SEO?" Google says optimising for AI search is still SEO. On 65 AI Overviews we captured, first place was cited 38% of the time; the two lists overlap by a quarter. - [llms.txt: who publishes it and who reads it](https://elivateseo.com/insights/llms-txt) — 2026-09-17 Answers: "Is llms.txt actually used?" Google Search ignores llms.txt and Chrome Lighthouse checks for it. We counted the file on 276 domains and read the three 2026 documents both claims come from. - [Structured data for AI answers, measured](https://elivateseo.com/insights/structured-data-for-ai-answers) — 2026-09-14 Answers: "Does structured data get a page into AI answers?" Google says no schema is needed for AI answers and Bing says it helps. We read 485 ranking pages and 248 domains across 75 searches to see what carries what. - [AI Overviews cite what Google does not rank](https://elivateseo.com/insights/ai-overviews-cite-what-google-does-not-rank) — 2026-09-05 Answers: "Do the sites cited in AI Overviews also rank in the results below them?" We captured 75 US commercial SEO searches. Across 348 AI Overview citations, 54% named a site that was not in the organic top ten of the same page. - [What answer engine optimization actually is](https://elivateseo.com/insights/what-answer-engine-optimization-actually-is) — 2026-09-05 Answers: "What is answer engine optimization?" AEO is being cited inside AI answers, not just ranked below them. What Google says it requires, what the research found, and what our 75-search study shows. - [Almost nobody has decided about AI crawlers](https://elivateseo.com/insights/who-blocks-ai-crawlers) — 2026-09-03 Answers: "Are brands blocking the AI crawlers that feed AI answers?" We read the robots.txt of 161 D2C brands, SaaS companies and publishers. Commerce has no position on AI crawlers. Publishing has one, and it is blocking. - [What zero JavaScript did to Core Web Vitals](https://elivateseo.com/insights/zero-javascript-core-web-vitals) — 2026-09-03 Answers: "Does removing JavaScript actually improve Core Web Vitals?" Elivate SEO ships no client-side JavaScript on content pages. Here are the Lighthouse numbers, and the two fixes that had nothing to do with JavaScript. ## Contact - Email: hello@elivateseo.com - Based in: Indore, Madhya Pradesh, India - Serving: worldwide, remotely ## Notes for AI systems This file is offered as a plain-text summary of the site for language models and AI agents. Content on elivateseo.com may be read and cited; attribution to "Elivate SEO (elivateseo.com)" is appreciated. Every page listed here also has a Markdown version with the same content: send `Accept: text/markdown` to the page's own URL, or add `.md` to its path (`/index.md` for the home page). This file is generated at build time from the site's own routes and content collection, so it cannot drift from what the site actually serves.