---
title: "GEO Services — Generative Engine Optimization | Elivate SEO"
description: "Generative engine optimization: getting your brand named and cited when ChatGPT, Claude, Perplexity and Google AI Overviews answer questions in your category."
url: "https://elivateseo.com/services/geo"
---

GEO · generative engine optimization

# Generative Engine Optimization

More people are asking AI assistants questions they used to type into a search box. When ChatGPT, Claude or Perplexity answers a question about your category, GEO decides whether your brand is part of that answer.

Measured by citations and mentions across a fixed set of prompts

[Book a strategy call](https://elivateseo.com/contact)

*(Figure: Illustrative: three questions asked of ChatGPT, Claude, Perplexity and Gemini, and which answers name your brand: 6 of 12.)*

illustrative · your own prompt set decides the questions

ChatGPT, Claude, Gemini and Perplexity are trademarks of their owners. No affiliation implied.

01 — the difference

## How GEO differs from SEO and AEO

**A comparison of SEO, AEO and GEO across four aspects: the goal, how success is measured, whether the user clicks, and the unit that wins.**

| Aspect | SEO | AEO | GEO |
| --- | --- | --- | --- |
| the goal | Rank in a list of results | Be the passage that answers the question | Be the brand an assistant names |
| success is | Positions, clicks, sessions | Questions your passage answers | Citations and named mentions |
| user clicks | Usually | Sometimes | Often never |
| the unit | The page | The passage | The brand |

02 — scope

## What this includes

### Entity clarity

Making it unambiguous to a machine what your brand is, [what it sells](https://elivateseo.com/insights/geo-for-ecommerce) and who it serves — through [structured data](https://elivateseo.com/insights/structured-data-for-ai-answers), consistent naming and authoritative references pointing to the same entity. [A third of the sites we measured](https://elivateseo.com/insights/entity-seo) do all of it.

### Sources that agree

Profiles, directories and AI crawler access that all say the same thing about you: robots.txt that lets the assistants' search crawlers in, an llms.txt, and listings whose name and description match your site word for word. Writing passages an assistant can quote is [AEO](https://elivateseo.com/services/aeo), and we do that too.

### Measurement

Tracking where and how your brand is actually cited across engines, so the work is judged against observed results rather than assumed best practice.

03 — an honest note

## GEO is new, and a lot of what you'll read about it is guesswork

Nobody outside OpenAI, Google and Anthropic can see how these systems choose sources. Much of the “GEO best practice” circulating online is untested extrapolation from SEO.

So here is our stance: we implement what is cheap and directionally sound, we measure what actually happens, and we tell you which is which. We don't sell guarantees about ranking behaviour nobody can observe.

> If an agency promises you a guaranteed position in ChatGPT's answers, they are either misinformed or lying. Both should worry you.

three jobs · one team

## GEO builds on solid technical foundations

If a crawler can't read your site cleanly, no amount of GEO work will get you cited. That part is [SEO](https://elivateseo.com/services/seo); making your pages the answer to a question is AEO.

- [SEO · Get ranked · a page in the results · measured in positions and clicks · Explore SEO →](https://elivateseo.com/services/seo)
- [AEO · Be the answer · a passage as the answer · measured in questions answered · Explore AEO →](https://elivateseo.com/services/aeo)
- GEO

  ### Get named

  a brand in the reply

  measured in citations and mentions

  you are here