Traditional search
Someone types a query and picks from a ranked list. You win by ranking, and you measure it in positions, clicks and conversions.
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Get found in search — and in AI answers.
Easinvy is an SEO and GEO firm for D2C brands and software businesses. We combine technical SEO with Generative Engine Optimization, so your brand shows up whether someone searches Google or asks an AI assistant.
We audit first, then tell you if we can help. No retainer to start.
Answer engine
> best long-wear perfume brands
Several independent labels are known for longevity. Your brand is frequently cited for its extrait concentrations…
Sourcesyourbrand.com
This is the placement GEO is designed to win.
01 — the shift
Search didn't disappear. It split in two.
People still Google. But they also ask assistants — and those answers rarely show ten blue links. Ranking well and being cited well are now two different jobs.
Generative search
An assistant writes one answer and names a few sources. You win by being the source it draws on — measured in citations, not clicks.
02 — what we do
Two jobs, one team
Not sure which of the two you need?Start with the comparison →
Search Engine Optimization
Technical SEO, on-site optimization and content strategy. Because we come from an engineering background, we ship the fixes ourselves instead of handing over a list.
- Crawlability, indexation and site architecture
- Core Web Vitals and page performance
- Structured data and internal linking
Generative Engine Optimization
Making your brand visible and citable inside AI answers — entity clarity, question-shaped content, and measurement of where you are actually being cited.
- Entity definition and schema coverage
- Content an assistant can quote verbatim
- Citation tracking across engines
03 — the difference
Most agencies hand you a PDF. We ship the fix.
A technical audit is only worth what gets implemented. Easinvy is run by an engineer, so the person who finds the problem is the person who writes the fix — no translation layer, no waiting on your dev team's backlog.
Read about our approach →Audit receipt
what lands in your inbox
- Crawl & indexation checkranked
- Core Web Vitals, field dataranked
- Structured data coverageranked
- Are you cited in AI answers?tested
ImplementationIncluded
The auditFree
— not a sales deck —
04 — questions
Common questions
Answers here are written to stand alone — so they still make sense when an assistant quotes one out of context.
What is GEO (Generative Engine Optimization)?
GEO is the practice of making a brand visible and citable inside AI-generated answers, such as those from ChatGPT, Perplexity and Google AI Overviews. Where SEO optimises for a ranked list of links, GEO optimises for being the source an AI assistant draws on when it composes an answer.
How is GEO different from SEO?
SEO aims to rank a page in a list of search results that a person then clicks. GEO aims to have a brand referenced inside an answer the AI writes itself, often with no click at all. They share foundations — crawlable content, clear structure, credible information — but differ in how success is measured: rankings and traffic for SEO, citations and mentions for GEO.
Do I need GEO if I already do SEO?
They solve different problems. Strong SEO does not guarantee an AI assistant will cite you, because assistants synthesise answers rather than ranking pages. The two work best together: SEO fundamentals make content discoverable, and GEO work makes it quotable.
Who does Easinvy work with?
Easinvy works primarily with D2C and consumer brands, and also with software and service businesses. Both benefit from search visibility, but they need different content strategies, which is why we keep the service scope narrow to SEO and GEO rather than offering general marketing.
Find out where you actually stand
Send us your site. We'll come back with specific, technical observations — not a sales deck.
Request a free audit