Lost in the web? Let our spider get you found.
Elivate SEO does SEO, AEO and GEO for D2C brands and software businesses. We get your pages ranked, your answers quoted and your brand named, whether someone searches Google or asks ChatGPT.
Audit: no sign-up, no email. Call: 30 minutes with the engineer who does the work.
01 — three jobs
Most of the groundwork is shared: a site engines can read, facts that agree everywhere, and pages that make sense in pieces. What changes is what you win and how it is measured.
Where people look
one team
What we do
Your brand in the answer an assistant writes.
measured in citations and mentions
See how ↓Three jobs, not three packages. One engagement covers whichever you need.
Not sure which? Start with the comparison →02 — SEO · search engine optimization
SEO is the work of getting your pages into Google's and Bing's results, high enough that people click.
We fix whatever stops search engines crawling and indexing your site, then improve the pages that should rank. We're engineers, so we ship the fixes ourselves instead of handing you a list.
MEASURED BY positions, impressions and clicks in Search Console
How we approach SEO →illustrative · nobody can promise #1; we do the work that earns it
03 — AEO · answer engine optimization
AEO is the work of making a passage of yours the answer a search engine shows or an assistant quotes: in People Also Ask, in the text of an AI Overview, in the snippet above the results.
We find the questions your buyers actually ask, then rework your pages so each answer stands on its own: the answer first, in plain words, with numbers and sources.
Google stopped showing FAQ rich results on 7 May 2026. We write FAQs because people and assistants read them, not for a rich result.
MEASURED BY which of your tracked questions show your passage
What AEO involves →Answers that stand alone get lifted. “As mentioned above” never does.
04 — GEO · generative engine optimization
54%
of AI Overview citations named a domain that wasn't in the organic top ten for the same search.
189 of 348 citations · 75 US searches · captured September 2026 · read the study →
GEO is the work of getting your brand named and cited when ChatGPT, Claude, Perplexity, Gemini or Google's AI Overviews answer a question in your category.
Ranking alone doesn't decide who gets cited, so we also work on the rest: making it unmistakable who you are and what you sell, getting other sources to say the same, keeping AI crawlers able to read you, and tracking where you're named.
Nobody can guarantee a mention in ChatGPT. We measure from the first day so you can see what moves.
What GEO involves →> which brands make long-wear perfume?
named in:
Consistent facts make a brand easier to identify. Nobody outside the AI companies can see exactly how sources are chosen.
ChatGPT, Claude, Gemini and Perplexity are trademarks of their owners. No affiliation implied.
05 — start here
Free site audit · about a minute
Our audit reads your page, robots.txt and llms.txt, then shows what's helping and what's hurting you in search and in AI answers. No sign-up, no email.
example output
Strategy call · 30 minutes · free
A video call with the engineer who would do the work. We look at your site before we talk.
We reply within 24 hours with times.
06 — the difference
Elivate SEO is run by an engineer, so the person who finds the problem is the person who writes the fix. No translation layer, and no waiting on your developer's backlog.
Read about our approach →Work receipt
what an engagement looks like
ImplementationIncluded
Translation layerNone
— not a sales deck —
07 — questions
Answers here are written to stand alone — so they still make sense when an assistant quotes one out of context.
SEO gets a page ranked in the list of search results. AEO gets a passage used as the answer to a question, in places like People Also Ask and AI Overviews. GEO gets a brand named and cited by AI assistants such as ChatGPT, Claude and Perplexity. The three share most of their groundwork and differ in what is measured: positions and clicks for SEO, answers for AEO, and citations for GEO.
Answer engine optimization is the work of making a passage of your content the answer a search engine shows or an AI assistant quotes. It means answering real questions early and in plain words, in passages that make sense on their own, on pages that are indexed and eligible to be shown as a snippet. Google states that its AI features need no special markup or files.
GEO is the practice of making a brand visible and citable inside AI-generated answers, such as those from ChatGPT, Claude, Perplexity and Google AI Overviews. It matters because citation and ranking are decided separately: across 75 searches Elivate SEO captured in September 2026, 54% of AI Overview citations named a domain outside the organic top ten.
Not usually. A site search engines struggle to read needs SEO first, because AEO and GEO build on the same foundations. A site that ranks but is never quoted needs AEO. A brand that AI assistants leave out of answers about its category needs GEO. Elivate SEO works on all three and recommends whichever is the gap.
Elivate SEO works primarily with D2C and consumer brands, and also with software and service businesses. Both benefit from search visibility but need different content strategies, which is why the scope stays narrow: SEO, AEO and GEO, and no general marketing.
A strategy call is a free 30-minute video call with the engineer who would do the work. Before it, Elivate SEO looks at your site. On the call you cover where you stand in search and AI answers, which of SEO, AEO and GEO would help most, and what the work would involve and cost. There is no obligation.
Run the free audit for an instant read, or book a call and we'll go through it with you.