Entity clarity
Making it unambiguous to a machine what your brand is, what it sells and who it serves — through structured data, consistent naming and authoritative references pointing to the same entity.
GEO servicesNo fake guarantees
Generative Engine Optimization
More people are asking AI assistants questions they used to type into a search box. When ChatGPT or Perplexity answers a question about your category, GEO decides whether your brand is part of that answer.
Check your AI visibilityShare of AI answers — illustrative
Your brand—
Competitor A—
Competitor B—
Competitor C—
Bar widths are placeholder shapes, not measurements. Real numbers come from your own prompt set.
01 — the difference
How GEO differs from SEO
| Aspect | SEO | GEO |
|---|---|---|
| the goal | Rank in a list of results | Be the source inside one written answer |
| success is | Positions, clicks, sessions | Citations and named mentions |
| user clicks | Usually | Often never |
| content shape | Comprehensive pages | Self-contained, quotable passages |
02 — scope
What this includes
Citable content
Content structured so an assistant can lift a specific, self-contained answer from it: question-shaped sections, concrete claims, and no passage that depends on the paragraph above it to make sense.
Measurement
Tracking where and how your brand is actually cited across engines, so the work is judged against observed results rather than assumed best practice.
03 — an honest note
GEO is new, and a lot of what you'll read about it isguesswork
Nobody outside OpenAI, Google and Anthropic can see how these systems choose sources. Much of the “GEO best practice” circulating online is untested extrapolation from SEO.
So here is our stance: we implement what is cheap and directionally sound, we measure what actually happens, and we tell you which is which. We don't sell guarantees about ranking behaviour nobody can observe.
If an agency promises you a guaranteed position in ChatGPT's answers, they are either misinformed or lying. Both should worry you.
GEO builds on solid technical foundations
If a crawler can't read your site cleanly, no amount of GEO work will get you cited.