GEO · generative engine optimization
More people are asking AI assistants questions they used to type into a search box. When ChatGPT, Claude or Perplexity answers a question about your category, GEO decides whether your brand is part of that answer.
Measured by citations and mentions across a fixed set of prompts
Book a strategy callthe prompt set
YourBrand named in 6 of 12 answers
illustrative · your own prompt set decides the questions
ChatGPT, Claude, Gemini and Perplexity are trademarks of their owners. No affiliation implied.
01 — the difference
| Aspect | SEO | AEO | GEO |
|---|---|---|---|
| the goal | Rank in a list of results | Be the passage that answers the question | Be the brand an assistant names |
| success is | Positions, clicks, sessions | Questions your passage answers | Citations and named mentions |
| user clicks | Usually | Sometimes | Often never |
| the unit | The page | The passage | The brand |
02 — scope
Making it unambiguous to a machine what your brand is, what it sells and who it serves — through structured data, consistent naming and authoritative references pointing to the same entity. A third of the sites we measured do all of it.
Profiles, directories and AI crawler access that all say the same thing about you: robots.txt that lets the assistants' search crawlers in, an llms.txt, and listings whose name and description match your site word for word. Writing passages an assistant can quote is AEO, and we do that too.
Tracking where and how your brand is actually cited across engines, so the work is judged against observed results rather than assumed best practice.
03 — an honest note
Nobody outside OpenAI, Google and Anthropic can see how these systems choose sources. Much of the “GEO best practice” circulating online is untested extrapolation from SEO.
So here is our stance: we implement what is cheap and directionally sound, we measure what actually happens, and we tell you which is which. We don't sell guarantees about ranking behaviour nobody can observe.
If an agency promises you a guaranteed position in ChatGPT's answers, they are either misinformed or lying. Both should worry you.
three jobs · one team
If a crawler can't read your site cleanly, no amount of GEO work will get you cited. That part is SEO; making your pages the answer to a question is AEO.
a page in the results
measured in positions and clicks
Explore SEO →
a passage as the answer
measured in questions answered
Explore AEO →
a brand in the reply
measured in citations and mentions
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