SEO · search engine optimization
Most SEO engagements end with a PDF of recommendations that someone else has to build. We come from an engineering background, so we ship the fixes ourselves — and measure against what actually changed.
Measured by positions, impressions and clicks in Search Console
Book a strategy callThe loop
then back to 01, with what we learned
01 — scope
The foundations that determine whether anything else you do can work. If a crawler can't reach a page, no amount of content strategy saves it. On 35 D2C product pages we measured, the platform wrote Google's required markup; three added shipping and returns.
Titles, headings, internal linking and content depth, aligned to what people actually search for rather than what reads nicely in a boardroom.
Topic research and planning built around search intent and commercial value — not vanity keywords that bring traffic which never buys. Of 68 SaaS sites we measured, 55 publish pages for buyers comparing one tool with another.
02 — how it runs
No twelve-month lock-in before you know whether we're any good.
We crawl the whole site and tell you what's actually wrong. It starts after a free strategy call, so you know what you're buying first.
Ordered by impact against effort, so the cheap wins ship first.
We make the changes, or work directly alongside your developers.
Against what changed and when — not a generic monthly traffic chart.
three jobs · one team
The other two are being the answer to a question, and being cited by AI assistants — different measurements, built on the same technical foundations.
a page in the results
measured in positions and clicks
you are here
a passage as the answer
measured in questions answered
Explore AEO →
a brand in the reply
measured in citations and mentions
Explore GEO →