Almost nobody has decided about AI crawlers
We read the robots.txt of 161 D2C brands, SaaS companies and publishers. Commerce has no position on AI crawlers. Publishing has one, and it is blocking.
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Insights
Notes on technical SEO and Generative Engine Optimization — what we have measured, what we are still unsure about, and what we would do differently. Most of it is tested on this site before it is recommended to anyone else.
01 — latest
02 — the archive
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What zero JavaScript did to Core Web Vitals
Elivate SEO ships no client-side JavaScript on content pages. Here are the Lighthouse numbers, and the two fixes that had nothing to do with JavaScript.
Want this run against your site?
The audit covers indexation, structured data and how assistants currently answer questions in your category. It is free, and it ends with a written list of what to fix.