Services · three jobs
SEO gets you into the list of results someone clicks. AEO makes a passage of yours the answer to their question. GEO gets your brand into the answer an assistant writes. Which you need first has very little to do with which sounds most current, and everything to do with where you already stand.
Work out which →Three outcomes standing on one body of work. Most of what gets built is the same whichever you need.
01 — start here
Five situations, five different first moves. One of them points at a free tool rather than at us, which should tell you how seriously to take the other four.
Little or no organic traffic, pages missing from the index, or a site nobody has ever audited.
AEO and GEO work sit on top of a site that engines can already read. Building them on one that cannot be crawled cleanly is spending on the second floor before the foundation is poured.
Start with SEO →Page one for the questions that matter — and yet People Also Ask and the AI Overview quote a competitor, or nobody at all, when the answer is on your page.
Ranking proves the page is trusted. What it lacks is a passage that answers the question on its own: the answer first, in plain words, without leaning on the paragraph above it.
Start with AEO →Respectable positions in search — and yet ChatGPT or Perplexity answers a question about your category without you in it.
The technical groundwork is already paying off, so the gap is elsewhere: entity clarity, and content shaped so an assistant can lift one passage without needing the rest of the page.
Start with GEO →Just launched, or about to. Nothing ranks yet for the boring reason that nothing has had time to.
Structure, schema and question-shaped content cost almost nothing extra while pages are still being written. Retrofitting all three across a live site later is the expensive version of the same job.
SEO, with AEO and GEO built in →Which is the normal answer. Almost nobody arrives knowing which of the three they need.
It takes about a minute, reads the basics behind all three, and costs nothing. If you would rather talk the result through with the person who would do the work, book a strategy call.
Start with the free audit →02 — the overlap
SEO, AEO and GEO get discussed as rivals, which is mostly a marketing habit. In practice they diverge late: the majority of an engagement is groundwork that serves all three, and only the last stretch is specific to one.
Built once, serves all three
Where they split
SEO first is a default, not a rule. It is the right call often enough to be the starting assumption, and wrong often enough that we check before recommending it.
03 — the three services
Scope, process and what an engagement actually looks like — one page each, because that is where the specifics belong.
SEO Service 01
Technical SEO, on-page work and content strategy — implemented rather than recommended, then measured against what changed.
How we approach SEO →AEO Service 02
Question research and answer-first rewrites, so a passage of yours is the one People Also Ask and AI Overviews quote.
What AEO involves →GEO Service 03
Entity clarity, sources that agree with you, and tracking of where your brand is being cited across AI assistants — including an honest account of what nobody can observe.
What GEO actually involves →04 — questions
Run the free audit for an instant read of the basics, or book a 30-minute strategy call and we will tell you which of the three to start with, whether or not you go on to work with us.