ServicesTwo, and only two
SEO gets you into a list of results someone clicks. GEO gets you into an answer an assistant writes. Which one you need first has very little to do with which sounds more current, and everything to do with where you already stand.
Work out which →Two outcomes standing on one body of work. Most of what gets built is the same either way.
01 — start here
Four situations, four different first moves. One of them points at a free audit rather than at us, which should tell you how seriously to take the other three.
Little or no organic traffic, pages missing from the index, or a site nobody has ever audited.
GEO work sits on top of a site that engines can already read. Building it on one that cannot be crawled cleanly is spending on the second floor before the foundation is poured.
Start with SEO →Respectable positions in search — and yet ChatGPT or Perplexity answers a question about your category without you in it.
The technical groundwork is already paying off, so the gap is elsewhere: entity clarity, and content shaped so an assistant can lift one passage without needing the rest of the page.
Start with GEO →Just launched, or about to. Nothing ranks yet for the boring reason that nothing has had time to.
Structure, schema and question-shaped content cost almost nothing extra while pages are still being written. Retrofitting all three across a live site later is the expensive version of the same job.
SEO, with GEO built in →Which is the normal answer. Almost nobody arrives knowing which half of this they need.
It is free, it looks at both, and it ends with a written answer to this exact question — whether or not you go on to work with us.
Start with the audit →02 — the overlap
SEO and GEO get discussed as rivals, which is mostly a marketing habit. In practice they diverge late: the majority of an engagement is groundwork that serves both, and only the last stretch is specific to one.
Built once, serves both
Where they split
SEO first is a default, not a rule. It is the right call often enough to be the starting assumption, and wrong often enough that we check before recommending it.
03 — the two services
Scope, process and what an engagement actually looks like — one page each, because that is where the specifics belong.
Technical SEO, on-page work and content strategy — implemented rather than recommended, then measured against what changed.
How we approach SEO →Entity clarity, quotable content, and tracking of where your brand is being cited across AI assistants — including an honest account of what nobody can observe.
What GEO actually involves →04 — questions
That is what the audit is for. It covers both, it costs nothing, and it ends with a recommendation you can act on with or without us.